4 Reasons Your Dogs Itching Is Out Of Control

4 Reasons Your Dog's Itching Out Of Control - And Why If You Don't Get Them To Stop It Could Cause Serious Damage...

Constantly scratching
Chewing paws or legs
Excessivley licking
Red paws or smelly ears

These aren't normal "quirks." They're often warning signs of an extremely uncomfortable skin.

And ignoring these signs? It could lead to even more discomfort, more vet visits, and a lower quality of life for your pup.

Why Is My Dog Itching SO Much?

Reason #1: Ultra-processed diets = underfed skin. High-heat kibble cooks out the very “builder blocks” skin relies on, and many recipes skimp on the specific aminos skin needs. Result: a coat that can’t repair itself.
Reason #2: The strip-and-scratch loop
Frequent baths, harsh detergents, and dry indoor air strip natural oils and create micro-cracks in the skin barrier. Dry barrier → nerve irritation → nonstop scratching → Repeat in viscous cycle.
Reason #3: Gut chaos turns into skin fire
Fillers, processed treats, and antibiotics disrupt the microbiome. When the gut’s off, the immune system overreacts on the skin—hello hot spots, redness, and constant itch.
Reason #4: Age & stress drain the body’s “repair protein”
As dogs get older (and stressed), their bodies make less of the structural protein that keeps skin springy and follicles anchored. Key co-factors (think vitamin C, biotin etc) also get depleted—repairs slow, itch grows.

The result? Skin that is starved of the same structural “scaffold” it needs to stay calm, hydrated, resilient and itch-free.

Excessive itching is NOT normal. It's a sign they are lacking A KEY NUTRIENT in their diet, and letting it drag on can crack the barrier and invite serious irritation and infection.

The Solution? Collagen, Your Dog's Best Friend!

Rebuilds the skin barrier: Collagen restores the dermis “scaffold,” sealing micro-cracks so nerves calm down and the itch cycle breaks.
Feeds real repair: Rich in glycine, proline, and hydroxyproline—the exact aminos fibroblasts use to make new, stronger skin.
Locks in moisture: A healthier collagen matrix holds water, ending the dry, flaky tightness that triggers scratching.
Stronger hair + follicles: Better collagen = sturdier follicles and hair shafts, so fewer break-offs and less irritation.
Gut–skin support: Collagen peptides help fortify the gut lining, dialing down immune flare-ups that show up as hot spots.
Resilience after baths & weather: With a reinforced barrier, skin keeps natural oils longer—even with bathing and dry indoor air.
Age & stress back-up: Replaces what the body makes less of over time and pairs perfectly with co-factors (vitamin C, biotin) to speed repair.

If your dog is itching & scratching, science points to collagen as the best natural solution to bring their skin back to its intended healthy state.

IMPROVE COLLAGEN INTAKE

One Simple Step Can Help Revitalize Their Skin Health

BACK 40's Liquid Collagen is more than a skin & coat supplement - it's a science-backed formula designed to restore balance and support healthy skin.

Grass-Fed Collagen Peptides

Supports shiny, vibrant coat & healthy skin.

Biotin

Soothes & nourishes broken or brittle skin & coat.

MSM

Promotes strong hip, joints, bones & nails.

Vitamin C

Supports collagen formation + absorption & overall immunity.

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98% Customers Are Satisfied

Trusted By More Than 10,000+ Customers Across The Country

Only regret is not trying it for my dog sooner!!!

I was hesitant at first but my only regret now is not trying it sooner! Our Rottweiler has never looked better. He kept breaking nails and had a dull coat. Now after a few weeks of feeding this daily his nails are SOOOO strong and his coat is literally beaming with shine!! Being 90lbs I am always looking for ways to support his joints too so I love how this has added MSM. He loves the taste, and it’s a great price for the value. I’d honestly pay more for the results we’re seeing. 100% recommend!! I had a question and emailed the brand directly and they responded prompt and professional. I will be looking into their other products also. I usually don’t even write reviews but was very impressed by the young man who owns the business. He literally called me and answered my question! Hard to find that these days. I can tell he really cares about what they do. Lifelong customers here of Back 40 :)

Title

Beverly C.

Verified Buyer

I could hardly believe it! Our 14 year old has made HUGE progress since adding this collagen

We have two labs, a 14 year old chocolate and a 6 year old yellow. Our 14 year old is having some serious issues with his joints, coat and nails are very brittle (which is why I looked into collagen in the first place because I heard it was good for those things.) I got this one because it had added MSM for joints and biotin also. Both dogs go crazy for the flavor of it and I have seen noticeable improvements, particularly in our older boy. His nails especially are much stronger, his hair doesn’t seem to be falling out nearly as much, and he is moving around easier! I could hardly believe it honestly. I already bought another bottle! Thank you so much for such a great product. I’m glad we found it for our older dog’s golden time with us and grateful we’ll be able to catch these things sooner for our younger one and hopefully he never has those issues to start with !

Title

Jennifer S.

Verified Buyer

Picky eater approved & his coat has never looked better!!

Our one year old Mack has been loving his collagen! Not only has this product made him enjoy his meals more (he’s quite a picky eater), but we’ve also noticed his #2’s to be more consistent and solid!! Additionally his coat has been noticeably softer since supplementing his food with the collagen. Very grateful for Back 40’s mission of providing our loving dogs with quality ingredients to give them a happy and healthy life!!

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Lauren Prins

Verified Buyer

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If for any reason you aren't completely satisfied, let us know and we'll make it right.

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Email woof@back40dogs.com

Monthly Delivery

Consistency gets the best results. Have your dogs nutrition delivered monthly & cancel or adjust easily whenever needed.

Frequently Asked Questions

Need help finding an answer to your question? Ask our customer support at woof@back40dogs.com.

How do you apply/feed this?

Simply add this on top of your dogs existing food (or water).

How much does my dog need daily?

We suggest 1 dropper every 25lbs.

Further instructions on bottle when you purchase.

How long will a bottle last my dog?

We suggest 1 dropper per 25lbs, and there are roughly 120 droppers in 1 bottle.

Divide 120 by number of daily droppers your dog will need, and this will be the estimated number of days one bottle will last.

Can any age dog have this?

Yes! It is safe for all breeds, sizes, and life stages.

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