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It all started...

when I saw my dogs struggling with itchy skin, sore joints, low energy, stress, allergies, paw chewing, and yeasty ears… And it was happening even though they were eating what was supposed to be “good” food. But that “good food” clearly wasn’t enough.

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Especially for my working dog, Cowboy. He’s more active than most, and kibble just wasn’t cutting it.

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That’s when...

I started looking deeper into what was actually in the food and treats I was giving them.

What I found honestly pissed me off...

Meat meals, corn syrup, fillers, lab-made vitamins, and inflammatory ingredients, disguised as “natural.”

That's when I decided to do better, for them!

I started feeding them natural, nutrient-rich superfoods, and the results
were pretty wild!

So wild that when I shared what I was doing, other invested dog owners started
asking for it too. That’s when Back 40 Dogs was born, and I knew I had to do it
the right way.

That meant using only real ingredients, like grass-fed, human-grade bone broth, wild-caught fish oil from Alaska, green-lipped mussels, and organic kelp, all made right here in the USA.

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It’s food that’s actually good for your dog.

The kind Mother Nature intended.

And yes, I give it to my own dogs.It's personal. It’s better. Cleaner. Simpler. More honest.

It’s what our dogs would choose for us, if they could.

Now, after helping thousands of dogs live healthier, happier lives,I’m proud of what Back 40 Dogs has achieved, and grateful for our amazing pack who believes in what we’re building.



Here's to many more memories with your best friends...

– Jack Cole, Founder

P.S. to learn more about us and follow our shenanigans watch us on:

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or follow Cowboy on:

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